Rebranding Water hero

Rebranding Water

Project objective: Raise awareness and provide assistance to local farmers who may face the risk of losing their livelihoods due to land-related challenges in the future.

Role

Researching · Architecture model design / Local interviews · Information graphics / Model mockup · Video editing

Scope

Full product strategy, design & execution

Location

Rayong, Thailand

Year

2019

Port render
Spiral island
Aerial islands view
Aerial pond cluster
Where the Water Goes

Do you know the water behind your frozen seafood?

Where the Water Goes

Two rivers. Two very different realities.

During the research phase, I divided the study into two parts: site analysis and social analysis. Rayong, a province in Thailand, has many industries and farms near two main rivers - Rayong and Prasae. Most shrimp farms are along the Prasae River since the water is better for shrimp farming. CP Farm, at the river's mouth, receives water first - creating a hierarchy that leaves local farmers at a disadvantage.

Rayong River
Prasae River
Tools & Technology

Same water. Very different tools.

Macro farms deploy advanced filtration systems, treating water both before intake and after discharge. Micro farms have no such infrastructure. They rely on nets and mangrove roots for natural filtration, with no pre-treatment before releasing water back. CP Farm, positioned at the river's mouth, captures the cleanest supply first. Everyone else works with what's left.

Tool diagram
Water hierarchy
Who Gets Left Behind

The system isn't broken, it's working exactly as designed. Just not for farmers.

Pain points identified from research and local interviews:

Environmental

Reduction of fresh water in Rayong. Mangrove reduction due to land clearing by large operators.

Social & Economic

Locals lack water efficiency knowledge. Corporate intervention in the seafood industry. Farmland reduction as large operators expand.

Designing a Way Out

What if the solution already exists in nature?

During the ideation phase, I sketched out various design ideas, water circulation within houses, incorporating living walls, modular house planning, and well pumping systems. The goal was to find solutions that work at community scale without expensive technology.

Ideation

Narrowing to four sites. Choosing one community.

Mapping water bodies and selecting Rayong River as the primary focus area, closely linked to the community, near Mabtaput Port, adjacent to a mangrove conservation area.

Site 1
Site 2

Site Selection

I opted for the Rayong River as it's closely linked to the community and conveniently situated near Mabtaput Port. During site analysis, I observed nearby assets like the mangrove conservation area and Prachedi Glangnu public park, which are popular gathering spots. I planned to incorporate these spaces into our community while preserving the mangroves.

The Built System

Three systems. One community.

Three interconnected systems designed to work together: vertical farming, mangrove filtration, and a port-based learning center.

System 01

Vertical Farming & Co-owning

Ponds arranged by freshwater needs, fish at core, shrimp in middle, crab and sea shell on the outer ring, enabling water reuse from inner to outer ponds. The co-owning system increases income while reducing water consumption.

Vertical farming system
Detail 1
Detail 2
System overview
System 02

Mangrove Filtration

Using mangrove roots as a natural filter, paired with a sheltered pipe system for water release.

Mangrove filtration
Detail 1
Detail 2
System 03

Port & Data Learning Centre

A central hub that provides data feedback and education to farmers, helping them optimize water usage and compete on quality rather than scale.

Port and learning centre
Expected Impact

Sustainable seafood. Water ecology. Mangrove ecosystems. All coexisting.

These communities offer local farmers a chance to break free from hierarchical systems. Partnerships with organisations like WWF could expand the Rayong community while benefiting mangrove ecosystems across Thailand, proving that sustainable seafood production, water ecology, and mangrove ecosystems can coexist harmoniously.

Expected impacts

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