01Sale Campaign 02Social & Events 03No.113 04Business Cards 05Staff Handbook 06Short-form Video

Brother Wolf

Brother Wolf is a Melbourne heritage barbershop and streetwear label, with its own premium haircare line, No.113. This is a selection of the graphic work I made for both: sale campaigns, social posts, event invites and product launch graphics.

RoleGraphic Designer
ScopeCampaign Creative, Social Posts, Event Invites, Print, Editorial Design
PlatformMeta Ads, Instagram, Website, Email
Year2025 to present
See the marketing strategy behind it
Sale Campaign

End of Season Sale

One shoot in an old house on Greville St, cut into landscape banners and vertical crops. Same models, same wallpaper, same "UP TO 60% OFF" lockup in every placement.

Brother Wolf EOSS three-panel landscape banner Brother Wolf End of Season Sale banner Brother Wolf EOSS denim jacket banner Brother Wolf EOSS hoodie banner
Brother Wolf EOSS vertical story crop Brother Wolf EOSS vertical story crop with couple
Social & Events

Posts, invites and offers

New-arrival drops, the Social Club invite and a reusable partner offer for the Richmond barbershop.

Brother Wolf Social Club limited tee post Brother Wolf Pierre Pant new-arrival post Brotherwolf Social Club Runway After Party invite Brotherwolf Barbershop partner offer template

New cap drops

Launch announcements for the new caps, from the pre-order still to the reel.

Brotherwolf red cap, back view, new style launching 5th October, pre order now Brotherwolf new sage herringbone cap with butter chain stitched embroidery, available soon Brotherwolf Pillbox Cap in houndstooth, available now in very limited quantities
No.113

Selling the grooming range

Product launches, a barbershop giveaway and the wholesale expo flyer for No.113 haircare.

No.113 Clay product launch post No.113 barbershop giveaway post No.113 wholesale expo flyer with starter pack pricing
Business Cards

Cards for both brands

Brotherwolf in green, No.113 in black and cream. The Brotherwolf cards carry a 20% booking discount with a QR code, and a second design for "On the house" offers. I managed print production with the vendor through to the final order.

Brotherwolf green business card with a 20 percent discount, QR code and email Brotherwolf green business card reading On the house No.113 black business card with a 20 percent discount and QR code No.113 cream business card with a 20 percent discount and QR code
Staff Handbook

The Brotherwolf employee handbook

A 23-page handbook for the barbers, designed in Figma. It covers the shop's story, values, stores and standards, and ends with a visual career progression from Apprentice to Manager.

Brotherwolf employee handbook cover Handbook page: Our Stores, with photos of each shop Handbook page: Growing Through Brotherwolf, the career progression
Motion

Short-form video

Reels for the haircare range. The talking ones are captioned so they work with the sound off, and the product reels let the shot do the work.

Sea salt sprayA product reel for No.113. Slow, warm and close, with no on-screen clutter.
Curl creamBefore and after, with a single line of type that sets up the payoff.
Matte paste storyBig yellow type opens the video, then product close-ups and captions carry it.
Styling tutorialStep-by-step captions timed to each move, so it works with the sound off.

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