About Me
I'm a designer with 5 years across e-commerce, product and marketing. I'm currently co-owner and product designer at an AI travel startup, where I design the product and run growth, from the interface to the TikTok content. I make design decisions I can defend with numbers. My path here wasn't a straight line, from architecture school in Bangkok to product design in Melbourne, but every stop taught me something I still use today. Here's how it happened, one era at a time.
Studying design and architecture at Chulalongkorn University, and using every internship along the way to figure out which side of "design" actually pulled at me.
Bachelor of Science in Design & Architecture, Chulalongkorn University, graduating with 2nd Class Honors.
UX Research Intern at Cloudfloor Company × Bangkok Design Week, studying visitor pain points in an interactive installation and translating them into physical and digital interaction flows.
Design & illustration internships: Junior Architect at STU/D/O, Conceptual Design at Hotel Interim, and exhibited illustration work with Chinatown Effects at ATT19.
Moving into e-commerce at Crea.Asia, where the volume of work taught me consistency and speed without losing craft.
400+ digital assets designed across e-commerce platforms as Creative Designer at Crea.Asia, each one tailored to brand identity and platform-specific requirements.
UI layouts & landing pages for regional campaigns, applying consistent branding across markets.
As UX/UI Designer at Axons (CP Group), leading design for FarmOne & FarmPro, an agricultural officer management app, from research through launch.
Interviewed 10 field officers to define product requirements and build representative personas capturing shared needs and pain points.
Designed four launch features: registration, contract farming, surveys, and daily activities, in agile sprints alongside product and engineering.
Tested with 40 users via System Usability Scale scoring, trained 58 Super Users, and shipped to the App Store with Google Analytics tracking live.
Studying entrepreneurship at Monash, co-founding a travel startup, and leading product design at an agency, all at once.
Master of Business (Entrepreneurship) at Monash University (2024–2026), 1st Class Honors, selected for the FastTrack Program.
Co-founded Sweetspots, an AI-assisted travel planning platform, leading end-to-end product design from research through prototype.
Joined AX Creative Agency as UX/UI Designer, leading end-to-end design for the Bounce mobility platform across apps, website, and design system.
Alongside Monash, Sweetspots, and Bounce, I picked up two more roles on the marketing side. Apparently three things at once wasn't enough.
Marketing Assistant at Brother Wolf (Growth & Content), creating paid ads and social content across platforms, plus on-brand visual content and short-form video for client campaigns.
Marketing Intern at Future Leadership, contributing to campaign design and audience research, and helping plan and run a full industry event start to finish.